Sulky Bros. | Brand Identity
A few years ago I designed the corporate identity system for my design firm, The Sulky Bros. Manufactorium that I formed with my best childhood friend, Brandon Brown. Our own narrative of a couple of designers who shared the same hopes and dreams since middle school informed everything from the main brandmark, Robbinius J. Robb (which may or may not have been named after something like this) to the short story script and world design that informed everything else.
Robbinius, or Robbi for short, emerged from an infatuation with flight and discovery in a simpler time, and symbolized this childhood friendship forged in a time of less care and responsibility. The mark was designed to symbolize the challenges and efforts of two designers who wanted nothing more than to break the gravity that bound them to this earth to see the world from an uncommon vantage point.
I extrapolated the phrase "a simpler time" to a Victorian, fleur-and-bent-metal visual theme that inspired our main logo typeface as well as decorative elements and layouts.
I maintained strict Swiss design principles of clear hierarchy and ultra-generous whitespace to prevent these visual forms from becoming gaudy.
The result was a clear, yet personality-driven and rich identity that conveyed the energy and creativity of the Bros., and lent itself well to any design space across screen or print.