Panoptic Design by Ryan Moeck :: Visualization. Storytelling. UX Design.

UX Design

What does it feel like?


This is the art of considering whether each touchpoint of the user experience is intuitive and delightful. Often it is considered exclusive to the realm of product or screen design. However, it is absolutely crucial to the panoptic design process. Like Siamese triplets, it is mixed, wrapped, intertwined, and conjoined with visual and story for a well-crafted new world. For example how does the user feel when a certain color is used? Do visuals such as color and texture elicit the desired emotional response?

Because the core of UX design often involves new and future products, I am unable to show much of what I have worked on with clients such as Magic Leap, Microsoft, Intel, Eli Lilly, VMWare, Qualcomm, Alaska Airlines, and Oculus.



Magic Leap | LuminOS Mixed Reality Platform

Mixed Reality UX + Visual Design

I spent nearly 18 months working with Magic Leap in the foundational stages of their new OS, LuminOS.

I helped define the fundamental physics, metaphors, and interactions of the experience…

…that had to consider multiple input modalities, contexts, actions, and system requirements. I also led out in character, environment, and prop design as well as storyboards, color keys, and motion prototypes for VFX and interaction mechanics to define system-wide guidelines for many of the platform’s apps and core features.

The first six months were spent simply exploring how this OS would live in the user’s physical world. This led to a set of recommendations to guide the rest of the system design. I worked on Helio, which, at the time, was to be the world’s first MR browser, as well as Avatar Chat, or Social. I also spent a significant amount of time designing the out-of-the-box-experience (OOBE), which, as of this writing, is still in development.


3D web browser

Magic Leap’s mixed reality (MR) web browser needed to break free of the flat screen and live entirely in 3D. At the time I began, there was nothing else like this anywhere, so this was starting from scratch. As I worked through this challenge I kept asking questions:

Why would I ever browse with this instead of my phone or computer?

What does it mean to browse in 3D? What is meaningful about it? Are there reasons to do this beyond a “cool” factor?


A major limitation was the restricted field of view (FOV). Contrary to popular belief, the headset does not provide wall-to-wall coverage for total immersion. Instead it’s more like looking through a porthole. This limitation inspired ideas to pull 3D objects out of the web into the physical world. Users can set objects at any size and location to completely customize their space.

I also explored little magical pockets around a user’s space containing minimized browsing sessions. Quick and rough animation prototypes constructed in Maya.


The persistent world space presented the possibility of fully deconstructed websites and live experiences to be as spread out within the user’s space as desired. Each design needed to work within the “porthole” of the FOV.


Much of the project required visual explorations that were closely tied with UX considerations. Quick rough paintings informed various motion studies and prototypes to explore this hidden world that only comes out to play in the Magic Leap One. Deep knowledge of the UX goals stemming from months of deep UX and interaction design work guided the visuals.


And because the UI literally lives in the real world, it only made sense to explore unique material, light, and color combinations (3D models and form design by Kenneth Tay).


Social (Avatar Chat)

Magic Leap’s Social app had lofty expectations of bringing people together in ways that were as near to physical reality as possible without external cameras and sensors. Note: this main banner is the final avatar chat marketing image - I did not create it.


The lack of external cameras and sensors created a huge challenge in terms of accurate representation of the user in 3D space. Cameras can only see the eyes in the device. They don’t see the remaining facial or body movements. The controller informs the system of the general position of the single hand, but it has no idea what the other arm or legs are doing. One of the core design principles was remaining true to the medium and not misrepresenting the user’s intent. This led to explore faceless and bodiless concepts that emphasized only what the system could detect without feeling creepy.


This is the current iteration of the avatars in the system. Note the single hand and faded lower body. Also note: this is a Magic Leap marketing image - I did not create it.



Mastercard | Baobab Social Media Learning Platform

Desktop and Mobile App UX + Visual Design

Thousands of students from African countries pursue their education each year through the support of The MasterCard Foundation Scholars Program. Becoming a MasterCard Foundation Scholar can be a life-changing moment that opens up opportunities to study at top universities in Africa and around the world. 

At Artefact, I was asked to help design a community that would support Scholars throughout their education and set them up for success long after graduation.


This community would be based on a new social learning platform that elevates scholarship into a source of lifelong learning and empowers the next generation of African leaders to create social change.

Because this community was so large and diverse, we wanted to ensure the system was scalable across both desktop and mobile, with each element always accessible. We felt the onboarding process for new scholars would be critical to enabling integration. If we could get them to properly signal what they were interested in and tie that into the network, much of the rest of the experience would be set up for success. We began sketching big picture flows and interaction models before considering the details of the visual design.


I wanted the scholars to simply be able to say what they wanted to do. This led me to design a phrase-based onboarding system that would be the portal to the rest of the network.


This led to basing much of the UI around phrases to help make it more intuitive and clear.


We worked through dozens of higher fidelity UX flows to ensure the community was functional and accessible. 


The result was a community enabling scholars to easily exchange ideas and learn from each other. They are able to join forces and share resources on common challenges to help them accomplish their goals, boost their resumes, and attract employers. 


Sparking Conversations and Community

Before Baobab, Scholars had no way to easily connect with fellow Scholars involved in The MasterCard Foundation across campuses and programs. Baobab acts as a digital rolodex, giving Scholars instant access to a community of students like them who share their experiences and can serve as a built-in support system as they adjust to life in a new location.


We designed space within Baobab for Scholars to meet career mentors and find job opportunities to accelerate their success once Scholars return home. Specially invited African business and community leaders participate in Baobab as mentors and chat directly with Scholars, answer their questions and provide valuable professional advice.


Today, more than 2,000 Scholars from nearly every sub-Saharan country use Baobab, with thousands of new users becoming eligible each year.

Scholars use the platform daily to connect with others, tackle shared challenges and find inspiration and guidance from mentors. For more information, please visit

Mastercard Foundation



 Bitkemy | Kagami ERP System

Visual + UX Design

Enterprise resource planning (ERP) solutions are costly and time consuming to design, create and implement. The existing process is manual, consisting of many consultants conducting many in-person discussions followed by custom design and coding, equalling lots of time and money and limited ability to change the software once deployed without incurring high additional costs. 

Bitkemy asked us at Artefact to design a modular system that would "generate" custom ERP applications for businesses.


The amount of variables a system like this has to consider made this an extremely complex problem—one of the most complex in Artefact's history, in fact. We drew on Kagami's deep understanding of their target companies in areas of the world, such as concrete manufacturers in Africa, to learn how the custom applications would be used. We developed seven personas to address the complexity of people and roles involved in the process. We then created a set of scenarios that identified all of the key activities that each persona would need to generate the ERP applications. This helped us develop six overarching design principles to guide our design.


We sketched hundreds of scenario solution ideas and categorized them by task within each scenario.


These ideas addressed both what capabilities the application should have, and the unique ways the tasks might be realized in the interface. 


We then worked through dozens of UX flows and tested them with our clients to zero in on the final solution.



This process enabled us to design a system inspired by visual programming for kids that would be simple and flexible enough to mold to any of our client’s target organizations.


Our system had two main components:

1) Templates
2) Projects.



Templates are the starting point for projects that are manually created by industry experts and are intended to be reused by multiple projects in an industry. Templates look like logic diagrams and take a visual, contextual approach to programming. That is, only certain functions and options are available at contextually-appropriate places, helping the expert craft project flows quickly and accurately.



Projects are the final product and output of the system. They are basically forms, such as an HR form, with each field having only the options specified by the template. The customization of these forms allows the organization to employ less technical people instead of high-cost ERP experts to reduce overhead costs.



We designed a series of portals for Kagami experts to access their various libraries of Projects and Templates while separating out the most relevant things at any given moment.


We also designed a dashboard view capable of generating extremely detailed custom reports. 


Through a series of iterative cycles, we designed the key product features and a large 100+ page document describing the functionality for the Kagami development team.


As of this writing, the product is still in development.



 Thales | Avant IFE Experience

Visual + UX + Motion Design

Thales, one of the leading in-flight entertainment companies in the world, approached us at Artefact to take the in-flight experience (IFE) to the next level. Building on the work we had already done for them in this space in 2015,

we felt there was an opportunity to bring the passenger's destination a little closer during the flight to help immerse and prepare them for the experience ahead.


We began by sketching out IFE UX flows that contained almost exclusively destination-based content and worked through ways that could logically and comfortably enhance the flight experience. 


We decided to base our concept on a flight from NYC to Paris, and themed content accordingly.

 The flight to Paris, for example, featured films set in France with French artists, musicians, and travel guides peppered throughout. We took our designs to a higher visual fidelity and cut it together into a two-minute video that fleshed out the animations and transitions for a full IFE experience. 



 Alaska Airlines | Call Center UX Strategy

Visual + UX Design

Alaska Airlines approached us at Artefact to help them improve the workflow and software user experience for their call center representatives.


The reps' fragmented and inefficient workflow hampered their ability to give the much-touted Alaska customer service.


After a couple of weeks of hands-on research at their call center, we synthesized our findings, gleaned insights, and developed design principles which informed every aspect of the design. We then began to sketch new workflow and software concepts.


We brought our concepts to a higher fidelity and created rough concept prototypes in Invision. We went back to the call center to evaluate them in-person with call center representatives, and

we refined the prototypes into a final flow that incorporated five key opportunity areas that we discovered through our research:


  1. failure-free synchronized data

  2. consolidated one-stop shop for info and apps

  3. pushed and contextual information

  4. consistent and intuitive UI

  5. automation of complex processes. 


We also provided a high-level roadmap for future rollout. The UX concept screens flowed through a future scenario as though Alaska had executed the full roadmap.

The scenario followed Gloria, an agent, through a call with a customer named Rebecca who called in with two issues on an existing reservation:

  1. Her sister’s name is incorrect on the reservation

  2. She needs to change an existing flight segment

The UX concept screens illustrated specific examples of solutions within each key opportunity area.


This project helped them understand the importance of approaching future development from a user-centered standpoint, and committing to doing it right rather than simply plucking off low-hanging fruit.



VMWare | VRealize Operations Vision

Visual + UX Design

VMWare asked us at Artefact to establish a new vision for vRealize Operations (Ops.Next) based on research-driven insights.


The vROps application was understood by a relatively small group of “PhD” masters of the tool, and we were brought in to help make it more relevant and accessible to the rest of the users. 


After extensive user research across several states and companies, we noted plenty of challenges the users faced day-to-day. We saw opportunities to transform vROps from a “views and reports” tool to a portal that would empower teams with shared understanding and help IT business decision makes become proactive and confident about the health and capacity of their systems. 

We designed a customizable dashboard that would serve as the launching pad for the rest of the app in order to optimize for common workflows and reflect best practices. We enabled it with pin-able information cards and intelligent search to cut through the noise and provide clarity of purpose. We also designed a system of application-centric troubleshooting to provide for a varied set of users with a focused set of needs. 


We created click-through prototypes to paint a future vision where Ops.Next became a critical tool for more stakeholders within the organization.


We showed specifically how more team members would overcome the app's steep learning curve and use it daily to diagnose and resolve most problems.


This would free the “PhD” level masters of the tool from heavy use, allowing them to delegate more tasks to their team to focus on planning and strategy. Our vision would also enable customers to self-diagnose their applications and solve problems with fewer escalations.   



 Emirates | New Passenger Experience

UX + Storyboard + Illustration

Emirates is more than the world’s premier airline; it is one of the world’s premier luxury brands. At Artefact we proposed a new In-Flight Entertainment (IFE) customer experience for them with today’s accelerated changes in consumer behavior firmly in mind. We felt they could create lasting product leadership for ICE (their proprietary in-flight entertainment system) through a continued commitment to being different and being the best. We also wanted to raise the bar for the entire industry and deliver the world’s most entertaining, innovative, and radically simple IFE customer experience. 

We researched emerging trends in luxury and travel and based our designs on much of the data we found. For example, in 2015, 77% of the time people are using a TV, they are simultaneously using another device. This has huge implications for the IFE category, as it is moving from a passive entertainment experience, to becoming the centerpiece of a connected digital ecosystem. Since Emirates' ICE originally debuted, a new media landscape has emerged—coinciding with major changes in consumer behavior.


How we buy, how we watch, and how we communicate has all changed dramatically. We saw this as an enormous opportunity for Emirates,


as well as a danger sign that if they failed to act, they might be ripe for disruption.

We storyboarded an experience that would bring the Emirates brand to life through the creation of the most unique, innovative and luxurious digital experience in any category—not just aviation. We prioritized entertainment, and wanted to radically simplify the core ICE user experience. We also wanted to celebrate the global experience by supporting dual-byte languages and making ICE accessible to an audience with different abilities. 


We showed how they might smartly use connectivity to surprise and delight the passenger throughout the experience.

Further, we personalized the relationship with the passenger to make it easier for them to engage with the content and services they want, such as Netflix.


We also designed an IFE VR scenario and explored the different ways VR might be leveraged to make the flight both enjoyable and unique.


Using StoryboardVR, we created a UX flow demonstrating interesting concepts, including how external cameras might be accessed to put the passenger in the sky without the plane. 



Artefact | Design Management Institute

Design value Awards Application Poster Design

Artefact submitted two projects to the Design Management Institute (DMI) to be considered for Design Value Awards (of which, Vicis ZERO1 won second place). I was asked to design the print posters for the application.


The posters had to communicate the project value proposition and process at a glance, while still being somewhat comprehensive of the design process. 



 Artefact | Artefact Talks

Animated Title Visual Storyboards

Once upon a time Artefact was going to produce a series of thought leadership talks called "Artefact Talks." I was tapped to design the animated bumper package for the series.


The challenge was to "design something with personality and visual interest" while fitting into the constrained Artefact brand guidelines with clean layout, limited color palette, and zero visual assets to build from. 


I designed a series of visual storyboards to guide the discussion. I also created several animation concepts showing transitions and motion to suggest how these might come to life.



 IDEO | Future of Automobility

Visual + UX Design

Project Team: Danny StillionWill CareyRicardo FigueiroaFrancois RybarczykDav RauchQuinton LarsonClaudio Fresneda, and myself

How will tomorrow be different from today? We’ll live longer and move faster. Our resources will dwindle while our technological capacity grows. But our basic needs to sleep, eat, work, and get from place to place will stay the same. That last part is what we were interested in. How will we move people, things, and spaces together in the next decade?


I was fortunate enough to be involved with nearly every aspect of the project including vehicle interior and screen design, as well as vehicle personality display


(Exterior SUV design by Ricardo Figueiroa). For the full rundown, visit



Personal | Sunflower: Tactile Navigation System

UX + Industrial + Visual design

For my master's thesis at the University of Washington (M.Des, 2015), I designed a bodysuit-based navigational system for low-vision environments called "Sunflower," named after the flower that always orients toward the sun.


Sunflower is an exploration of new ways to interpret ambiguous information about the world around us.


People in low-vision environments often meet challenges that cannot be solved by handheld mobile devices. Firefighters work in extremely low visibility while carrying heavy loads. Parents fear a small child wandering off in a crowded public area, lost in a sea of bodies. Students on complicated campuses often bike outdoors, only to proceed indoors where GPS is no longer viable. In these situations where eyes- and hands-free are not optional, how might we use other senses to find what we are looking for? 

I created a Firefighter journey map to understand the navigational pain points and sketched out a ton of ideas that could help alleviate them.


Eventually this work led to the concept of a full-body wearable consisting of a network of tiny nodes that contain sensors, actuators, IMUs, and CPUs to orient a user to the environment. Similar to pixels in a screen, the nodes fire together in swarm patterns to generate haptic feedback from the surrounding environment. Although the uses for a device like this are countless, this project focused on design to impact personal navigation, particularly in low-vision environments.


Sunflower provides both an eyes- and hands-free solution by locking on to a destination within a scanned 3D floor plan of a building and leading the user by touch.


Sunflower generates a pulse that moves freely across the body informing the user of the location of the destination.


It also provides a secondary pulse for decision point assistance to guide left, right, up, or down. As the user approaches the destination, the pulse intensifies like a game of “Hot and Cold” until he or she arrives. Through this combination of pulses, the user essentially feels 3D space.


I roughly prototyped the pulse in a couple of different ways to test whether this pulse idea would be effective. The test results showed that it actually holds a lot of promise.



 Sulky Bros. | Brand Identity

Visual design

A few years ago I designed the corporate identity system for my design firm, The Sulky Bros. Manufactorium that I formed with my best childhood friend, Brandon Brown. Our own narrative of a couple of designers who shared the same hopes and dreams since middle school informed everything from the main brandmark, Robbinius J. Robb (which may or may not have been named after something like this) to the short story script and world design that informed everything else.

Robbinius, or Robbi for short, emerged from an infatuation with flight and discovery in a simpler time, and symbolized this childhood friendship forged in a time of less care and responsibility. The mark was designed to symbolize the challenges and efforts of two designers who wanted nothing more than to break the gravity that bound them to this earth to see the world from an uncommon vantage point.

I extrapolated the phrase "a simpler time" to a Victorian, fleur-and-bent-metal visual theme that inspired our main logo typeface as well as decorative elements and layouts.


I maintained strict Swiss design principles of clear hierarchy and ultra-generous whitespace to prevent these visual forms from becoming gaudy.


The result was a clear, yet personality-driven and rich identity that conveyed the energy and creativity of the Bros., and lent itself well to any design space across screen or print.