J.Crew is big on face-to-face personalized service because a proactive and insightful staff of “personal stylists” can be a powerful competitive advantage. And what better way to develop this type of sales experience than actually modeling it out through classic teaching patterns of demonstration and rehearsal?

MY ROLES

Project Leadership
Art Direction
UX Design
Scenario Design

Design a mobile app to train J.Crew Personal Stylists in a fun and engaging way.

Gamify the experience with multiple paths and outcomes.

I designed The Very Best Personal Stylist Experience to lay a foundation of basic sales principles before escalating to a “Choose Your Own Adventure”-type demo, requiring the stylist to literally choose and recommend outfits for different personality types. The danger was real as outfit recommendations were either accepted or rejected, with the boss seeing every attempt.