Worlds aren’t born.
They’re built.

 
 

From IPs to products to brands, everything is a world, and to build one, we usually start with the same question:

What does it look and feel like?

I'm an award-winning creative leader, designer, and artist who loves to answer this question. I make things look beautiful and feel great. With a background in concept illustration and a Master’s Degree in Industrial Design, I specialize in leading teams in world building for IP, product, and brand development. Over the last 20 years I’ve done it with agencies such as Windranger, Artefact, and IDEO, as well as various companies and startups.

For example I’ve…

  • Helped set the overall vision for an emerging IP brand and game design by guiding the team on what to build, determining what makes the game unique, defining the player experience, and communicating a powerful vision of the brand and game through visual explorations and documentation.

  • Helped define the fundamental physics, metaphors, and interactions for a new wearable mixed reality platform consisting of both OS and apps (Magic Leap). I had to consider multiple input modalities, contexts, actions, and system requirements. I also led out in character, environment, and prop design as well as storyboards, color keys, and motion prototypes for VFX and interaction mechanics to define system-wide guidelines for many of the platform’s apps and core features.  

  • Led the preproduction character design of a AAA game at both the archetype and detail levels.

  • Led the redesign of several major enterprise software applications that simplified how customers managed their networks and clients and made them on-brand.

  • Helped design an online community to support underprivileged students in Africa throughout their education and well beyond. I designed a unique phrase-based onboarding system for this community that allowed the students to define their goals and access resources more easily than ever before. 

  • Helped a call center for a major airline not only improve their workflow and software user experience for coveted efficiency, but showed them the importance of human-centered design for all their future development.

  • Worked on nearly two dozen “future of” projects to help companies strategically visualize where they want take their hardware and software products 5-10-20 years from now. I’ve helped show what it will take to get there through prototyping future tech experiences in various ways that engage both the mind and the eye.

  • Led the art department of a well-funded Silicon Valley gaming startup defining the overall visual language of landscapes, architecture, VFX, and UI. I ensured a visually and interactively coherent world design and user experience to guide development teams.

Partial client list: 

Disney, Warner Bros., Sony, Nintendo, Microsoft, Ubisoft, Magic Leap, Walmart, Mastercard, Eli Lilly, Alaska Airlines, VMWare, Bandai, Toyota, Facebook and Amazon