Palejumper Motorsport is the most secretive of all racing teams because of their singular future focus. Palejumper historically has struggled to recruit the caliber of driver or scientist of a Legendarion, yet they believe they are easily the superior team, and that time will prove them right. To compete at the highest levels, they have had to get creative with various questionable incentives.

MY ROLES

Project Leadership
Visual Language
Concept Illustration

Futuristic Victorian utilizes constant line weight and angle contrast with kaleidoscopic patterns and elements for an energetic and embellished look.

The forms avoid parallel lines and at times resemble crystal formations. Large faceted areas contrast with smaller more complex forms for a strong, readable, yet unique feel.

I combined the forms from the graphic exercises above into various compositions that would inform environments and structures pertaining to this racing faction.

Futuristic Victorian dictates sharp angles and intricate details that are manifest in all character design

Futuristic Victorian dictates sharp angles and intricate details that are manifest in all hard surface design

To achieve a more ornate look, Eloquent JF and Snell Roundhand Regular embellish the strong machined forms of Carbon.

Carbon Regular

The logo and branding encapsulate the essence of the faction's visual style.

I extracted elements from the preceding designs and adapted them to UI graphic elements. I explored various layouts and hierarchies to create a visual system that could be adapted to UI, livery, signage and promotional materials.