Team Draketosser is slowly carving out a name for themselves with old school tried and true racing principles. Although they have a large R&D budget, this team is more focused on leveraging what has worked in the past and focusing on driver tactics rather than juicing the tech.

MY ROLES

Project Leadership
Visual Language
Concept Illustration

Graduated Lines celebrates the contrast of thick and thin, straight and curved. Bold, lengthy stripes play off of short ultra thin marks. Lines typically run north and south and feature abrupt directional changes and generously rounded corners.

The thick and thin complexity translates to the overall geometric forms with large flat surfaces and large bevel radii. Graphic elements are applied to overarching sections creating a seamless graphic from far away.

I combined the forms from the graphic exercises above into various compositions that would inform environments and structures pertaining to this racing faction.

Graduated Lines implies exaggerated character silhouettes with soft, squared forms.

Graduated Lines dictate round, bold forms that manifest in the livery as well as all hard surface forms, even down to the outlandish wheel structures.

The bold, vertical letterforms of Futura Bold Condensed create a strong graphic pattern when combined with linear accents of varying thickness and curve.

The logo and branding encapsulate the essence of the faction's visual style.

I extracted elements from the preceding designs and adapted them to UI graphic elements. I explored various layouts and hierarchies to create a visual system that could be adapted to UI, livery, signage and promotional materials.