The Legendarion Racing Coalition is the gold standard of the Sequence Performance Cup with more victories than all other teams put together. Losing is not tolerated here and a driver can be fired after a single loss. They are constantly pushing the envelope both of technology and what is allowed in Sequence races.

MY ROLES

Project Leadership
Visual Language
Concept Illustration

Clean Tech embraces the visual intricacy and texture of technological advancements of the industrial world, juxtaposed with the wide open spaces of clean Swiss design. Forms are built from distinct angles combined in varying degrees for a strong geometric silhouette.

I began with sketching out basic geometric shapes that would inform everything from environments, vehicles, and characters, to the very UI and graphic representations of the Legendarion team.

I combined the forms from the graphic exercises above into various compositions that would inform environments and structures pertaining to this racing faction.

Legendarion characters' uniforms and silhouettes embrace the Clean Tech guideline with large areas free of embellishment and tiny areas with localized detail.

Pilots lead the crews and are the main attraction of Sequence races. A good pilot can make an average vehicle or crew exceptional, and vice versa. They are unarmed and focus solely on racing.

Clean Tech embraces the visual intricacy and texture of technological advancements of the industrial world, juxtaposed with the wide open spaces of clean Swiss design.

In the spirit of clean Swiss design, Neue Haas Grotesk is used to create the feeling of stripped-down, no-nonsense business handling. Lust Script is sparingly used for accents when a touch of visual interest is needed.

The logo and branding encapsulate the essence of the faction's visual style.

I extracted elements from the preceding designs and adapted them to UI graphic elements. I explored various layouts and hierarchies to create a visual system that could be adapted to UI, livery, signage and promotional materials.