Toyota | Future of Connectivity
future scenario storytelling + ux design
Car manufacturers have noticed the changing technology landscape for many years, yet have struggled both to keep up, and incorporate it into their vehicles in meaningful ways. All too often it is a gimmick designed to entice customers to upgrade to a new yearly model, without much impact on the driving experience.
Recently, Toyota sought to change that by assessing the current state of technology in both broad and detailed strokes, and combining that with informed 5-10 year projections. Working with Danny Stillion, I told the story of what is going on in the tech world, the direct implications for Toyota over the next decade, and recommended a clear course of action for C-Suite decision makers, first on the wall, and then digitally.
It was so well received I am unable to show any of the actual content from the slides. But trust me when I say “it’s going places.”