Jeep | Get Your Own
Narrative design + Storyboard / animatic + Environment design
The experience of owning and driving a Jeep is rarely captured in their advertising. All too often there are generic shots of driving over a creek, or carrying surfboards to a beach. There was a real story to be told because of its unique off-road capabilities. The drama here may seem exaggerated, but any Jeep owner knows this probably didn’t go far enough.
The basic narrative consisted of a police chase getaway over treacherous terrain, going places the squad car couldn’t. Our hero escapes and descends to a tranquil valley before encountering the real challenge: a nearly vertical ascent that doesn’t want to be climbed. The required traction, clearance, and torque are otherworldly. Does the Jeep dare?
The breathtaking attack is a whirlwind of flying debris and spider-legged shocks. Just before our hero reaches the pinnacle…well, get your own to see the rest.