J.Crew | Very Best Personal Stylist Experience

Mobile App UX + narrative design + art direction

J.Crew is big on face-to-face personalized service because a proactive and insightful staff of “personal stylists” can be a powerful competitive advantage. And what better way to develop this type of sales experience than actually modeling it out through classic teaching patterns of demonstration and rehearsal?

I designed The Very Best Personal Stylist Experience to lay a foundation of basic sales principles before escalating to a “Choose Your Own Adventure”-type demo, requiring the stylist to literally choose and recommend outfits for different personality types. The danger was real as outfit recommendations were either accepted or rejected, with the boss seeing every attempt.