DFINITY launched the Internet Computer in May 2021. It’s a groundbreaking and complicated project with enormous potential. However, because it’s not a car or hardware device, there are no visual assets to speak of. This made generating imagery for marketing a big challenge.

To solve this problem, I felt we could show the conceptual makeup of the Internet Computer in cinematic lighting, textures, and colors to create a unique feel for DFINITY marketing and social media efforts. I created these models in Cinema 4D and did compositing and post-production in Photoshop.