VISUAL LANGUAGE + MOOD
Concept sketches, matte paintings, layouts, patterns, and other visual creations establish a visual language and mood for the story and interaction. There are usually two phases of visualization design: 1) ideation and 2) refinement. Speed and simplicity are the keys to proper ideation. Visualization can be most effective when following the tenets of design thinking: fail fast and often. The faster visuals can be developed, the more iterations can be explored, ensuring the final product is as effective as possible.